Yesilay, R.B., Ar, I.M. Shumaker, S.J., 2002. Notably, 99 percent of the jury verdict was based on Samsung’s infringement of design patents, with only about 1 percent (around $5 million of the approximately $540 million jury award) based on Samsung’s infringement of utility patents. Patent litigation as a leading market indicator. In the United States, the jury trial between Samsung and Apple openedJuly 22 with Apple seeking about $2.5 billion in damages. and Lee, P.C., 2012. The impact of patent wars on firm strategy: Evidence from the global smartphone market. Question 4-Strategies to be adapted by Samsung to mitigate other lawsuits. Such strategies will create a stronghold in proofing that Samsung is not capable of copying other company. Yesilay, R.B., Ar, I.M. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. The impact of patent wars on firm strategy: Evidence from the global smartphone market. Wingfield, N., 2012. The implication of Apple lawsuit to smartphone and computer tablet industry. Particular Antitrust Concerns with Patent Acquisitions, The. High brand recognition In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. I n May 2018, a California jury held that Samsung must pay Apple almost $540 million in a patent infringement lawsuit directed to smartphones. Apple Vs Samsung Case Study. To understand the line of questioning from the Supreme Court justices to the two firms’ attorneys, you need to take a look at the law and the argument in the case.Design patents, as the name suggests, protect the unique look of a product. Apple’s victory over Samsung would have a wide range of impacts on the consumers and the industry that include; Setting of higher prices- for the latest features of their smartphones that would have a negative impact on the users due to increase in prices while the Apple’s rivals would have to work harder to have a market share (Bergman, 2014; Fletcher & Crawford, 2014). Apple Inc. is an American multinational, was founded by Steve Jobs in April 1 st 1976, and has head office in Cupertino, California USA. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. Steve Jobs had been gone for over a decade. Case Study: Apple’s lawsuit on Samsung, what happened? Wingfield, N., 2012. The court argued that consumers would not confuse the products of the company, as they are not similar in any way. Apple case study: How Apple builds everything around simplicity. An unbiased Viewpoint, Analysis & Report 2. The Apple-Samsung lawsuits. The Apple-Samsung lawsuits. The jury has ruled that Samsung willfully infringed a number of Apple patents (more on that in a minute) in creating a number of devices (more coming up on that, too) and has been ordered to pay Apple $1. Jury awards $1 billion to Apple in Samsung patent case.The New York Times. Filitz, R., Henkel, J. and Tether, B.S., 2015. Find alternative means of settling such disputes- as Patent wars may have an intense effect on the company, thus, the companies involved in the dispute may agree to sit down and discuss the way forward by compensation payments made to the firm’s violated patent. The jury ended up siding with Apple, agreei… This case study "Business Strategies of Apple and Samsung" seeks to discuss the strategy employed by Samsung and the strategy used by Apple. The implication of United States verdict to International marketing. Protecting aesthetic innovations? The loss made by Samsung may turn into the costs to the consumers when the court bans the use of Samsung devices with the copied applications from Apple devices (Su, Chen, and Lee, 2012). SEE ALSO: Samsung: Background, PEST Analysis, Recommendation, CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC. Apple vs. Samsung: The $2 Billion Case Epilogue Case Solution,Apple vs. Samsung: The $2 Billion Case Epilogue Case Analysis, Apple vs. Samsung: The $2 Billion Case Epilogue Case Study Solution, Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung offended some of its patents by duplicating Apple's product Samsungimmediately incurs Judge Kohs ire by publicly disclosing material that hadbeen excluded from the trial and for failing to prevent deletion of relevantevidence. The United States Court verdict involved the filing of two separate lawsuits. Question 3: An analysis of South Korea’s Verdict and the United States court verdict. Bergman, K., 2014. Winner: We'll see. Litigation in the Middle: The Context of Patent-Infringement Injunctions. Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. Initially, fast reading without taking notes and underlines should be done. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. Also, Case Study will describe why Apple Inc. is a very successful company. Protection Plans; About Us; Free Quote; Locations. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). Bergman, K., 2014. Despite the court’s rule, Samsung still has a role to play as the leading company and venture into creating new products that are not close to those of Apple products. Tang, V., and Huang, B., 2002. Lately, Samsung conducted an investigation of new Apple products and presented a plan to add the iPhone in a … According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. 1.049 billion from Samsung to Apple. The forecast shows that Apple’s IOS had been the dominant operating system being used by approximately 61.5 percent of worldwide tablet users in 2012 when Samsung had 45.8 percent in the same year, but Samsung lead the market in 2013 with 61.9 percent while Apple’s IOS had 36.0 percent of market share. Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. In the original 2012 case, Apple sued Samsung saying it copied various design patents of the iPhone. Therefore, Apple won a court case against Samsung for $1.05 billion because of patent infringement by Samsung for copying a specific feature. Helmers, C. and McDonagh, L., 2013. Unlock the full document with a free trial. 3, No.1, pp.16-26, March 2015 Published by European Centre for Research Training and Development UK (www.eajournals.org) 16 ISSN 2053-5783(Print), ISSN 2053-5791(online) SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY The South Korean verdict involves the filing of a disagreement by Samsung in the South Korean Courts. CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC, Outline of Apple’s and Samsung’s sales comparison and their leading consuming countries. Upper Saddle River, NJ, USA: Pearson. In my first post, I wrote about SVAMC offering innovative ways of thinking about tech dispute resolution. "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. Apple v Samsung – a visual study Even after the dust from the epic Apple v Samsungbattle has settled, the design patent infringement comparisons from Apple v Samsungwill continue to serve as meaningful data points that practitioners can reference when assessing … Levy, S., 2012. Gotts, I.K., and Sher, S., 2012. It may also result in higher costs and reduced user experiences whereby consumers will now have high costs for a device that solves the same problem but in a less “tasteful” set. Apple Vs Samsung Case Study. How to forecast cross-border patent infringement?—The Case of US international trade. Facts of the case. Patent litigation as a leading market indicator.International Journal of Technology Transfer and Commercialisation, 1(3), pp.280-291. However, Apple v. Samsung reminds us why it is important to consider filing one or more design patent applications to protect the look of a new product. Available at SSRN 2340899. Scientometrics, 92(1), pp.181-195. The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. Lee, P.C., and Su, H.N., 2014. and Temel, S., 2015. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. Bullying case study australia essay on topic a cricket match. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions: Provide a brief overview of the smart phone and tablet computer market worldwide. From the analysis of the case study, it can be said that patent infringement cases are very complex to make decision because there is a thin line between current and new technology. For two days in late May 2012, Apple CEO Tim Cook and Samsung CEO Gee-Sung Choi met with a judge in the U.S. District Court of Northern California in an attempt to reach a settlement in a high-profile U.S. patent case, a sobering example of negotiation in business. Stats & Facts. Utility patents protect the functional parts of a product. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. Design rights and innovation: a psychometric analysis. Aside from that Apple also asked for a remedy by asking the court to block the making, use, sale and import of Samsung products in the United States. The discussion of the case will be surrounded on the two (2) clusters on the crisis management part, which include crisis event management and post-crisis management. Expanding Patent Law’s Customer Suit Exception. Samsung also sued Apple for the same and won in few cases where it did not copy specific features. Apple, which Samsung countered for $422 million, will not have to pay anything to Samsung. Assessment 1- Part A- Case Study-1- Managing Growth…, Write a case study on supply chain network design.…, ACCT3102 Individual Case Study Assignment…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation. Assessment and intervention in social work essay vs case Apple analysis samsung study essay on my space travel. Shumaker & Sieffert, PA. Su, H.N., Chen, C.M.L. In the recent months Apple has accused Samsung of infringing upon a different set of … Social network analysis of patent infringement lawsuits. Samsung accounted for 37% of smartphone sales and Apple 29% in May 2016. How to forecast cross-border patent infringement?—The Case of US international trade. Fletcher, R & Crawford, H 2014. International Marketing: An Asia-Pacific Perspective (6th ed). (See: Apple v.HTC, Apple v. Motorola, Microsoft v. Motorola, Microsoft v… Over the past several years, Apple and Samsung have dominated the smartphone market and while doing that, they have ignited a rivalry. In Samsung’s case, I would say that it would lean more towards price inelastic. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. Law enforcement should make use of these things," Gula said. The court ordered a stop to the selling of the copied products of both companies. Lee, P.C., and Su, H.N., 2014. On March 31, a $2 billion trial between Apple and Samsung began in California court. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. The second Apple vs. Samsung … The lawsuit posed a threat to even other smartphone producers in the industry to avoid copying any applications of the Apple Company; therefore, the producers may end up making low-quality products as they try to avoid collision with Apple products. 629 - 633. Take a look at our Apple case study. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. In this report, the case of Apple vs. Samsung has been analyzed using the existing literature including supportive cases and legal guidelines. Love, B.J. It is therefore mostly encouraged to large firms that may be able to cultivate back the funds lost in lawsuits by maximizing their profits. Analysis on Apple vs Samsung on the political and legal factors The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). Last week, Samsung filed a case management statement against Apples latest … Personal essay … Gotts, I.K., and Sher, S., 2012. Minns, S.E., 2014. This case also highlights the importance of conducting a patent search before introducing a new product to minimize the risk of your product infringing a patent. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. Cotter, T.F., 2013. Patent litigation in the UK: an empirical survey 2000–2008. Apple claims that Samsung copied the features of their iPhone and iPad when they made Galaxy S, Galaxy S 11 and Tab 10.1.On the other hand, Samsung claims that Apple violated its utility patent by using its 3G capabilities in iPhones and iPads therefore Samsung claims for compensation (Golden, 2014; Levy, 2012). Despite the increasing sales experienced by Apple, Samsung still leads in the market worldwide. Your task for this assessment is to read the Case Study 2 - Apple Vs Samsung in your text on pp. JL & Tech., 20, pp.11-14. "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. Apple with the aim of targeting direct sales, it has located its branches in densely populated locations that can contribute to earn more revenues and to ensure more results that are terrific. The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. For the past four years, Apple and Samsung have been the key players of an unprecedented legal war. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. An exploration of the use of registered community designs. … Initially, fast reading without taking notes and underlines should be done. Jury awards $1 billion to Apple in Samsung patent case. Golden, J.M., 2014. Patents pose fear to entry into the market by smaller firms due to the sunk costs that may be incurred. Apple also requested the court to order Samsung to stop selling the copied products, but the jury denied the request (Shumaker, 2002). STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. The judge eventually reduced the payout to $600 million. For instance, the high pricing of iPhone 5s in the country shows that Brazil is the most loyal countries where Apple stores are. and Yoon, J.C., 2013. Posted on Graham Robertson Posted in How to Guide for Marketers. Patent litigation in the UK: an empirical survey 2000–2008. Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. In the first trial, it was found out that Samsung had willingly violated Apple’s design and utility patents, therefore, the court ordered a compensation of sh. International Journal of Engineering and Advance Technology Studies Vol. Santa Clara High Tech. 05 billion in damages. Case Study: Apple’s lawsuit on Samsung, what happened? For instance, when Samsung was denied by the judge to make the argument that Apple’s iPhone design was derived from Sony ideas (to illustrate that Apple was just as much of a conceptual plagiarizer as Samsung) they released the information to the media (Paczkowski, 2012). This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. Apple vs samsung 1. ended with Samsung losing over a billion dollars to Apple in a case for patent dispute in which Samsung’s Galaxy Tab design was accused resembling iPhones and iPads. Cusumano, M.A., 2013. Lately, Samsung conducted an investigation of new Apple products and presented a plan to … The order by the court for Samsung to stop making and selling their products in the United States resulted in great losses to Samsung and also resulted in a decrease in the supply of Samsung product to the International market which would also have a great impact on Samsung Customers. Design rights and innovation: a psychometric analysis. Cusumano, M.A., 2013. Scribd members can read and download full documents. Your first days are free! It is almost impossible for firms to search all patent holders or to gauge confidently if a company is violating another firm’s patent, therefore, large firms can defend themselves either possessing bargaining chips or by litigation. Golden, J.M., 2014. Journal of Intellectual Property Law & Practice, p.jpt162. Paik, Y. and Zhu, F., 2013. However, Apple’s strategy has proved to be more successful than Samsung (going by the strength of brand loyalty between the two companies). Building a Patent Portfolio that Supports Your Business Objectives. Conclusion. Such disputes show that Samsung product sales are leading worldwide such that they pose a threat to Apple products, therefore, this reveals how other competing firms will put more efforts to bring it down (Lee and Su, 2014; Wingfield, 2012). and Yoon, J.C., 2013. Boston University Law Review, 93, p.1605. It is also important for a company to register with patents so as to protect their products from copycats who exist in the market. and Lee, P.C., 2012. The Apple-Samsung lawsuit involves proceedings resulting from the violation of two types of patents; utility patent governing the features of a phone or tablet and design patents governing the appearance of phones or tablets. 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