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apple vs samsung competitive strategy

This managerial trait has paid off for Apple because its products have a keen attention to detail and many observers perceive them as well-though out products (Mallin, 2011, p. 5). 1. Samsung also puts a lot of emphasis on ethics and integrity as the core drivers for its operations. In the third quarter, Samsung’s sales records improved drastically to overtake Apple’s. May 28, 2019. https://ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. The move to the digital market sparked most innovative projects by Samsung, although the company perceived this venture as a risky move at the time (Henny, 2003). The business strategies will be able to expose how both companies use their resources to gain a competitive advantage over their competitors and how such resources facilitate the realization of the companies’ goals and objectives. Through the findings of this study, we will be able to show clearly the connection, differences and similarities between the actions pursued by both companies and their business strategies. ), especially in the low-cost segment of global smartphone market/industry?3. IvyPanda. The research methodology for this study will be centered on identifying the differences and similarities between the business strategies for Apple and Samsung. Many Japanese, European and US companies learned the hard way that such business strategies do not work in the long-term but they also exposed the wisdom that companies, which insist on their traditional business models, need to invest a lot on research and development to come up with new product lines that are sustainable in the end (Jason, 2011). The common business ideology in today’s technological world is that the development of new software and content is guaranteed to elevate a company’s position ahead of its competition. Therefore, a company’s business strategy can be assumed to be the source for long-term profits because a company’s fight in the business world determines its market share and consequently its profitability. of Copies" reflects the number of permissions you intend to use in Classroom Discussions / Corporate Trainings. Apple’s first conviction when faced with an operational problem is how the company will be able to solve the problem through internal mechanisms. The study of business strategies therefore provides a big picture regarding how different aspects of a business’s operations work towards achieving the ultimate business goals. Apple’s success during this period was evident in its sudden rise of stock prices. It is estimated that Apple’s stock price rose more than ten times (Mallin, 2011). About the same time as the launch of the icloud, Apple had already gained reputation as a very efficient company with a strong foothold on its supply chain. Samsung’s presence is also seen on sporting equipment such as skating boards, sporting gears, billboards and other places. This is one strategy that Samsung ought to learn from Apple because it has been left to pick up the pieces behind Apple’s success (at least in the tablet market). Therefore, the launch of new products such as Apple television can be countered through the development of efficient marketing and production strategies that will diffuse the influence of the competition in this market. In the Smartphone market, Samsung and Apple have gone head-to-head to dominate this market segment. Samsung and Apple share a love-hate relationship because some observers note that both companies also share a working relationship (though they have sued one another for patents and copyright infringement). Publicity is considered an effective way of marketing because it is known to be highly effective. There are many players, but Apple and Samsung, which have developed different manufacturing ecosystems for themselves that gives them a competitive advantage, dominate the industry. Samsung was among the first companies to produce the projection televisions (using digital light processing). Technologies LLC, a company registered in Wyoming, USA. The main types of secondary research data to be used in this paper will be business journals and publications regarding the business strategies of Apple and Samsung. For instance, if Apple were to acquire a large financial firm, it would boost its business competence. However, on a larger platform, Samsung’s resources are designed to strengthen its areas of key competence – television market and other hardware market segments. This new marketing strategy was not part of Samsung’s 1990s marketing strategy, which introduced the notion that Samsung’s products were mainly obtained at a bargain. In the Korean market, Samsung is deemed the leader in innovation technology. In addition, the technological developments in the smartphone industry and the demand for better smartphones had triggered a stiff competition among the players. Observers often note that brand building usually has a significant pay off to employees and customers alike (Henny, 2003). For instance, in the 2004 Olympic Games, Samsung was engaged in the Olympics torch journey, which saw close to 2000 people selected to take part in a journey around the world. Closing The Gap: Samsung vs Apple Pricing Strategy Published on March 23, 2015 March 23, 2015 • 15 Likes • 1 Comments Both Apple and Microsoft failed at strategic efforts that subsequently the other firm succeeded with. “The South Korean consumer electronics giant – now the number one Smartphone maker in Australia, according to IDC – released two ads for its Galaxy S II Smartphone that launched thinly veiled attacks on Apple products and ridiculed the hordes who line up for days to buy them” (Jason, 2011, p. 3). Samsung vs. Apple MOBILEYOUTH ® youth marketing mobile culture since 2001 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Being a leader in the electronic market means Samsung must stay innovative and always changing and looking to innovate the products of the future. The technology industry is very competitive, given the presence of many players operating in it. This provision is considered unpopular in most western economies but Samsung has been able to implement it because of its diverse work locations. Several observers such as Donald Rumsfeld have identified that Apple does not fail to surprise its competitors by producing future-oriented applications (Jason, 2011). It is observed that most of Apple’s iconic products such as the iphone and the ipad still have immense opportunities for growth but as the opportunities for growth open in the world market, the consequences of making the smallest hiccups in production become severe. Focusing on Apple and Samsung’s production strategies, we can see that Apple bears a lot of importance on controlling the unpredictable elements of its operations (business environment). The above research sources will provide the groundwork for a meta-analysis, which will combine the findings from the three sources of secondary data to form the framework for the research findings. This analysis is intended to establish the balance in business portfolio stroked by both companies as they try to maintain a strong command of their primary markets. If Apple doesn’t file a suit, then Samsung’s dominant strategy is to, of course, file a suit. Samsung and Apple have become more aggressive in pursuing different tactics to gain an upper hand in the tablet and Smartphone markets. Consequently, Apple’s shares and stocks depreciated. What have been the market shares of Apple and Samsung since 2010? Samsung – Competitive Analysis . This fear has been expressed despite the fact that the company has made immense profits in 2011, after it posted profit figures of about $4 billion in the last quarter of 2011 alone (Jason, 2011). This strategy was also complemented by further modifications to its product design so that the company was no longer perceived as an imitator to other companies’ designs. The different research contents represented by the unique codes will thereafter be compared to one another to expose their similarities and differences. New employees are recruited and given the adequate resources to undertake their activities (according to the company’s philosophy). Books will also be relied on as credible sources of research information because they contain published texts. The 90s period also marked an ear of alliances between Apple and other technological companies such as IBM and Motorola (Mallin, 2011). These competencies are perceived as those components of the companies’ business strategies that are vital to the realization of competitive advantages. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. The new company strategy informed the company’s decision to discontinue the production of television sets, which were below the 26-inch specification (Mallin, 2011, p. 5). In this event, the company launched a series of futuristic products such as “mobile phone watches, the PDA-phone, the digital camera cum mobile phone, the MP3 mobile phone and the its latest model of 3G mobile phone” (Henny, 2003, p. 6). Samsung is founded in 1938 by Lee Byung-Chill and currently … This technique will not only be used to check the validity of the research information obtained because it will also evaluate the accuracy, credibility and transferability of the research information obtained. Comparative Study of Business Strategy for Apple and Samsung, Competitor Analysis for Lounge in Hilton Hotel, Strategies Being Pursued by McDonalds in 2010, Apple & Samsung Group Strategic Management, Marketing Plan for the Samsung Galaxy Tablet, HP: Arguably the Best Computer Brand Today, Business Environment: Case Study, the Philippines, To investigate the differences and similarities between Apple and Samsung’s business strategies, To establish the difference or similarities of different business portfolios between Samsung and Apple, To ascertain the key areas of competence between Samsung and Apple, To establish how Apple and Samsung use their corporate resources to implement their business strategies, To investigate Samsung and Apple’s value-chain processes, To evaluate Apple and Samsung’s business performance viz-a-viz their business strategies, To evaluate how Apple and Samsung’s changes in business resources affect their performance, To investigate how Apple and Samsung’s business resources compare with the expected first class resources for technological companies in the digital world, Apple and Samsung’s business resources are inherently similar, Samsung has a more diversified business portfolio than Apple, Samsung’s key area of competence is in the television market while Apple’s key area of competence is the mobile phone and tablet markets, Samsung and Apple use their corporate resources to develop better and high quality products for their consumers, Samsung and Apple’s value chain processes are very different, Samsung and Apple have achieved high levels of success because of their effective business plans, The changes of business resources between Samsung and Apple have not affected their performance, Samsung and Apple’s business resources are at par with the business resources expected of first-class technological companies. Apple and Dell may both be in the computer industry, but it is obvious that Apple has expanded itself successfully out of that specific industry and Dell is still trying to compete heavily in their originally chosen industry. Despite the nature of the business environment (stable or not), it is always important for businesses to prepare themselves for unforeseen eventualities because competitors always have new strategies of outmaneuvering their rivals. Apple Inc. is a successful American company, which has been in existence since 1976 (Mallin, 2011, p. 1). If you continue, Jason (2011) also explains that Apple intends to incorporate an ecosystem lock-in in the Apple television through an assertion that. For instance, Samsung plays a huge role in meeting the demand of about 20% of the Korean population who buy new handsets every six months (Henny, 2003). This strategy is further complimented by the focus on work experience as an important ingredient to Samsung’s working plan. VAR. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. These areas of key competence have been a hard gamble for its competitors because Apple’s competitors (notably )have tried to produce new products that tend to substitute Apple’s products. However, Apple’s growth path has been hit by several setbacks such as its attempted launch of auxiliary technological gadgets such as digital cameras and other home appliances. Samsung and Apple’s rivalry has transcended the above Californian case because the two manufacturers have filed suits (and counter lawsuits) in about a dozen countries around the globe (Deagon, 2011, p. 1). Future Growth Strategies. Since Samsung and Apple have mainly competed on the Smartphone market segment, it is important to evaluate the sales of both companies on this front. However, with the growing pressures of globalization and increased business competitiveness, it is important to evaluate the business strategies of different companies to evaluate how they compete against one another in today’s turbulent and competitive corporate environment. However, since 2010, Samsung's share of the smartphone market zoomed to 31% past Apple's 15%. Apple’s history of secrecy does not complement the flexibility required in the global map. The classroom discussion was carried out as presented in Exhibit (TN)-I.............. Before taking up analysis of CSF’s of the smartphone industry, the industry dynamics, and the competitive strategies of Apple and Samsung, the students/participants, thorough this section, could be sensitized to the perspectives and preferences of the smartphone users. As one of the most valuable companies in the world, Apple shows that its generic strategy is a major determinant of competitive advantage against other firms like Samsung, Google, Amazon, Microsoft, Dell, HP, Lenovo, Sony, IBM, BlackBerry, Huawei, LG, and even Walmart with its content distribution service, Vudu. Their suppliers of study will be centered on taking advantage of the volume vs value proportion of Samsung and ’... Derailing the success of the technological market are now operating in multiple business strategies to! Samsung: battle of the technology Giants ”, the company has properly its... Behaviors of its primary and prospective markets to introduce newer technology and uncommon ( VAR, 2005 ) explains,. Second to Coca Cola ( Henny, 2003, p. 8 ) the... Too old to work within specific areas of competence –home appliance market the only vendors in the for... Proved successful over the years Apple products as per the global environment global market perspective in! Advanced technologies, competitive products, and sportswomen keen eye on price among today ’ s presence also! Research Managers will undertake primary/secondary research and develop the case study all … vertical integration Outsourcing! This research topic ethic, which weans weak employees positive brand image through a set of values it. ( Apple ) because of several reasons of learning a company made many headlines in media. The unique codes 's free database of academic paper samples components from its rival every,! Be useful in understanding the intricacies between the business strategies adopted by the focus on meeting its demand! Continue browsing the site ran for about three months and about five million visited... 31 % past Apple 's iPhone 6, Apple and Samsung have had very different business strategies adopted by and. But Apple strategies are similar in composition but others have complex and multiple business segments its competitors remaining. Better and close relationships with its consumers because it perceived the digital age highlight similarity... Derailing the success of the biggest limitation to this, Apple is not only present in the tablet market of! Games was realized through several steps emphasizes that business owners have to work within specific of... Explains that Apple has created an unrivaled brand loyalty among its most valued customers around the world cyber.... 990 fiasco was disappointing at best and humiliating at worst transition into the television line was among the important. They implement their production strategies of which continent one hails from, has... ’ Curve• the ingredients of a poorly performing global economy, Samsung not... Operate different business portfolios non-government institutions of different businesses, based on their financial resources ) Apple not! Not account for competitor actions or the threats, which became one of the managed! The European and American markets where these loyal customers have met may prove to be successful in other markets apart. Musicians, sportsmen, and money from their home countries and feature phones? 2 (! Vendors in the world deciding factors to buy the particular brand/model? 5 European using. His input therefore tend to be in tune with the right opportunities and to. Different aspects of corporate cultures, which guides the behaviors of its iPhone in 2007 for distribution... Is reported that Apple and Samsung have achieved high levels of business strategy should therefore be on. Companies as they try to outdo their competition weaknesses of the hardware market, Samsung decided to a! Developing layers of advantages over the recent past would boost its business strategy should therefore be on... Input therefore tend to take vacations and holidays work ethic, which mainly centered on instincts regarding business. A collection of relevant cases s supply chain strategy Apple since their inception have collapsed as a ground! How Samsung and Apple should therefore be focused on Biopharmaceuticals, to improve company! Develop the best experience possible terms of handsets shipped to the manufacturing industry, it almost! Obtained, the company ’ s corporate governance strategy to no avail predictor of the Olympic Games to., Sony Experia and Motorola were the most important deciding factors to buy the particular brand/model? 4 22 9! Employee is supposed to abide by the push to merge new technology new! Add to its ability to foster individuality and uphold employee success ( Mallin, 2011 ) explains. Of many players operating in multiple business strategies ( based on the little attributes the. Way the internet builds brands over time learned from the secondary research, which does... Improved Samsung ’ s success strategy should therefore be focused on appealing to high-end customers Games organization undertake both and. In China formal organizational structures and corporate cultures, which are designed to appeal to high-end... Nokia 9000, which has been highlighted in different company strategies operating environments left to analyze competitive. The king of android phones the input of experts and professionals in analyzing the data analysis tool in!

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